adidas AG (ADS.DE)

Valuation as at 2026-09-25 · see also the Europe Most Undervalued screen

About adidas AG

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms.

Source: Yahoo Finance company profile · factual description, not KashVector commentary

adidas AG ADS.DE

Consumer Cyclical · Footwear & Accessories

Price
€142.25
Market Cap
€24.90B
Free Cash Flow
€0.95B
Beta
1.19
P/E (TTM)
18.2x
52-Week Range
€129.95–€196.40

adidas AG's price & financial trends

Each card is labelled with its own reporting period — quarterly where Yahoo provides it for this market, annual otherwise.

Data as at 2026-09-25

Share price · last 2 years

€144.45 -39% vs 2024-09
STOXX Europe 600 €237.90€246.20€168.05€169.05€166.60€144.45 2024-092025-022025-072025-122026-052026-09

Earnings per share (diluted) Per quarter

€2.02 -16% vs Q1 '25
€2.40€2.07€0.46€2.72€2.02Q1 '25Q2 '25Q4 '25Q1 '26Q2 '26

Free cash flow Per quarter

€0.90B +1117% vs Q2 '25
-€0.09B€0.52B€0.84B-€0.42B€0.90BQ2 '25Q3 '25Q4 '25Q1 '26Q2 '26

Dividend per share Per year

€2.00 -40% vs FY22
€3.33€0.70€0.70€2.00FY22FY23FY24FY25

Value investing scale · Buffett · Dalio · Graham

Partial Fit
12 / 20 combined score

See the full Buffett, Dalio & Graham breakdown for ADS.DE →

Solvency Check

Altman Z3.19 · Safe
Piotroski F6/9 · Deteriorating
▾ Solvency Check details

Altman Z-Score combines 5 ratios into one weighted number — Z = 1.2·X1 + 1.4·X2 + 3.3·X3 + 0.6·X4 + 1.0·X5 — then bands the result: Safe Zone above 2.99, Grey Zone 1.81–2.99, Distress Zone below 1.81. Piotroski F-Score checks 9 yes/no criteria against the prior fiscal year — profitability, leverage & liquidity, and operating efficiency — 1 point each, out of 9. Both are a measurement of the underlying numbers, not a recommendation.

Altman Z-Score — inputs

X1 · Working Capital / Total Assets0.14
X2 · Retained Earnings / Total Assets0.28
X3 · EBIT / Total Assets0.10
X4 · Market Value of Equity / Total Liabilities1.76
X5 · Sales / Total Assets1.22

Piotroski F-Score — 9 criteria

Positive return on assets6.6%
Positive operating cash flow751,000,000
Return on assets improved year over year6.6% vs 3.7%
Operating cash flow exceeds net income751,000,000 vs 1,340,000,000
Leverage decreased year over year27.4% vs 27.0%
Current ratio improved year over year1.32x vs 1.24x
No new share dilution178,665,018 vs 178,549,084
Gross margin improved year over year51.6% vs 50.8%
Asset turnover improved year over year1.22x vs 1.15x

AI Sector Correlation

AI sector (AIQ) -0.13 None

Price moves show no meaningful link to the AI sector over the trailing year.

How it's calculated →

AI hardware (semiconductors, SMH) -0.19 None

Price moves show no meaningful link to semiconductor stocks over the trailing year.

How it's calculated →

Intrinsic value estimate · 5-year forecast

BEAR
€55.36
vs current €142.25
-61.1% ❌ Overvalued
BASE
€76.65
vs current €142.25
-46.1% ❌ Overvalued
BULL
€107.28
vs current €142.25
-24.6% ❌ Overvalued

Assumptions used in this valuation

Every input below is either fetched live from Yahoo Finance or a documented default — nothing is hidden.

Starting free cash flow
€0.95B
Reported free cash flow (Yahoo)
Risk-free rate
3.51%
Fixed market seed
Beta
1.19
Floored for non-US stocks
Equity risk premium
4.20%
Market-specific seed
Cost of debt
4.51%
Synthetic rating A+, ICR 9.0x
Tax rate
25.00%
Estimated default
Capital structure
E 81% / D 19%
Market cap vs total debt
Projection horizon
5 years
+ terminal value beyond
BearBaseBull
5-yr FCF growth1.6%3.3%4.9%
Terminal growth1.8%1.8%1.8%
WACC (discount rate)8.52%7.52%6.52%

Cost of Equity = Risk-free rate + Beta × Equity Risk Premium = 3.51% + 1.19 × 4.20% = 8.52% · WACC = weighted by 81%/19% capital structure

These numbers come from running adidas AG's cash flows through the mechanical DCF formula and assumptions above — not from any view on the news, management, or ADS.DE's competitive position. What is DCF?

Want to test your own growth or discount-rate assumptions?Open the full interactive calculator, pre-filled with ADS.DE →

Not financial advice. DCF valuations are highly sensitive to assumptions — small changes in growth rate or discount rate produce large swings in output. This is a mechanical calculation, not a recommendation to buy, hold, or sell.

About this valuation

Computed on 2026-09-25 from Yahoo Finance data, using the same engine as the full DCF tool and the Europe Most Undervalued screen. Every figure above is a point-in-time snapshot of that date — change any assumption yourself in the interactive tool for a live one.

Frequently asked questions

Is adidas AG (ADS.DE) undervalued?

The Base-case DCF estimates intrinsic value at €76.65 vs a price of €142.25 on 2026-09-25 — a -46.1% margin, so the Base case reads overvalued. This is a mechanical output, not advice.

What is "AI Sector Correlation"?

A measure of how closely this stock's daily price movements have tracked the AI sector over the trailing 12 months, after removing the effect of general stock-market movement. It is shown against two benchmarks: a broad AI-themed ETF (AIQ) and a semiconductor ETF (SMH), the hardware side of the AI boom. It answers "does this stock move with AI-sector sentiment specifically, beyond just moving with the market overall?" — not whether the company's revenue comes from AI.

How is it calculated?

We compute daily returns for the stock, the two AI ETFs (AIQ and SMH), and an equal-weight broad-market ETF over the trailing year, then calculate the partial correlation between the stock and each AI ETF while statistically controlling for the broad-market ETF. This isolates AI-specific co-movement from ordinary market-wide moves — a stock correlated with the market generally (which most large stocks are) doesn't automatically score as AI-correlated. See the full glossary entry for the formula and its limits.

What does "Inverse" mean?

A reading of -0.20 or lower. After removing general market movement, the stock has tended to rise when the AI sector (or semiconductor stocks) fall, and fall when they rise. It is a strong link, just in the opposite direction, which is why it is coloured red like High. It describes past price behaviour, not a prediction.

What is the "AI hardware" reading, and why show two numbers?

The broad AI ETF mixes hardware, cloud and software companies, so a stock can look unrelated to it while moving strongly with, or against, semiconductor stocks. For example, some large software companies have shown a near-zero reading against the broad AI ETF but a clearly negative one against semiconductors. Showing both lets you see either pattern. See the AI Hardware Correlation guide for how the semiconductor reading works.

What do the colours mean?

The colour shows how strongly the stock's price has been tied to the AI sector, in either direction. It is not a good or bad rating. Red means a strong link: High (moves with the AI sector) or Inverse (moves against it). Amber is Moderate, green is Low, and cyan means no meaningful link (None). Red is not a quality or valuation warning.

Does a high score mean I should buy this stock?

No. This is a descriptive statistic about historical price co-movement, not a valuation judgment or a recommendation. A stock can show high AI correlation and still be overvalued, and a stock with no AI correlation can still be a sound investment for other reasons. Use it alongside the valuation and framework scores above, not in place of them.

Why might a genuinely AI-linked company still show "None"?

Correlation measures how the market has priced the stock recently, not the company's actual business exposure. A company can have a real AI-infrastructure story (for example, supplying power or components to data centres) without the market yet trading its shares in sync with AI-sector sentiment — the underlying business case and the price pattern are two different things.

Why do some international stocks score lower than expected?

Stocks listed outside the US (for example on the ASX or KRX) trade on a different calendar to the US-listed AI ETFs used for this comparison, so there are fewer directly overlapping trading days to compare. This can understate the correlation for otherwise AI-linked international companies — a known limitation of the method, not a judgment about the company.