Valuation as at 2026-08-14 · see also the S&P 500 Most Undervalued screen
About Booking Holdings Inc.
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.
Source: Yahoo Finance company profile · factual description, not KashVector commentary
Booking Holdings Inc. BKNG
Consumer Cyclical · Travel Services
Booking Holdings Inc.'s price & financial trends
Each card is labelled with its own reporting period — quarterly where Yahoo provides it for this market, annual otherwise.
Data as at 2026-08-14
Share price · last 2 years
Earnings per share (diluted) Per quarter
Free cash flow Per quarter
Dividend per share Per quarter
Value investing scale · Buffett · Dalio · Graham
6 criteria had no data
Intrinsic value estimate · 5-year forecast
Assumptions used in this valuation
Every input below is either fetched live from Yahoo Finance or a documented default — nothing is hidden.
| Bear | Base | Bull | |
|---|---|---|---|
| 5-yr FCF growth | 12.5% | 25.0% | 30.0% |
| Terminal growth | 2.5% | 2.5% | 2.5% |
| WACC (discount rate) | 10.86% | 9.86% | 8.86% |
Cost of Equity = Risk-free rate + Beta × Equity Risk Premium = 4.68% + 1.07 × 5.50% = 10.56% · WACC = weighted by 88%/12% capital structure
These numbers come from running Booking Holdings Inc.'s cash flows through the mechanical DCF formula and assumptions above — not from any view on the news, management, or BKNG's competitive position. What is DCF?
Want to test your own growth or discount-rate assumptions?Open the full interactive calculator, pre-filled with BKNG →
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Not financial advice. DCF valuations are highly sensitive to assumptions — small changes in growth rate or discount rate produce large swings in output. This is a mechanical calculation, not a recommendation to buy, hold, or sell.
About this valuation
Computed on 2026-08-14 from Yahoo Finance data, using the same engine as the full DCF tool and the S&P 500 Most Undervalued screen. Every figure above is a point-in-time snapshot of that date — change any assumption yourself in the interactive tool for a live one.
Frequently asked questions
Is Booking Holdings Inc. (BKNG) undervalued?
The Base-case DCF estimates intrinsic value at $317.82 vs a price of $213.34 on 2026-08-14 — a +49.0% margin, so the Base case reads undervalued. This is a mechanical output, not advice.